Comparisons
What's the difference between branded and unbranded questions?
A branded question is a question that names the brand being examined, while an unbranded question is a question that does not name it.
Named-brand questions test what a system can say when given the identity. Unnamed questions examine whether it introduces that brand for a relevant need.
The question types should not be treated as interchangeable. Strong recognition can coexist with weak discovery.
In Seenford
Seenford measures branded vs unbranded questions separately as Recognition and Discovery respectively.
Example
A question about Acorn Heating tests recognition; a request for local installers tests discovery.
Related terms
Updated
See what AI says about your brand →