The Seenford Standard
How does Discovery work?
Discovery works by examining whether a brand appears when a user describes a need without naming that brand.
It tests whether the system introduces the business as part of answering a relevant question. This differs from supplying information about an already named business.
Question relevance matters. Absence from an unsuitable request does not establish a meaningful visibility problem.
In Seenford
Seenford measures Discovery as being found when the question does not name the brand, separately from Recognition.
Example
A user asks for local installers and an answer introduces a business by name.
Related terms
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