The Seenford Standard
Why does blind spot matter for brands?
Blind spot matters because a gap in relevant answer coverage can be missed when checks focus only on questions that name the brand.
The term describes an observed gap, not a diagnosis of its cause. A business may be recognised when named yet absent from relevant category answers.
The gap should be checked across suitable questions and repeated observations. An isolated omission may reflect ordinary variability.
In Seenford
For Seenford, this means keeping Discovery and Recognition separate rather than treating named-brand knowledge as proof of discovery.
Example
An engine knows a business's services but never introduces it in relevant category answers.
Related terms
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