The Seenford Standard
What is Recognition?
Recognition is whether a system can identify and describe a brand when the question names it.
It can reveal correct understanding, confusion or missing information. Accurate recognition is distinct from endorsing the business.
A system may recognise a brand without introducing it in broader answers. Named and unnamed questions therefore test different things.
In Seenford
Why it matters in Seenford: Recognition means being known when named, and it is measured separately from Discovery.
Example
An answer correctly explains a named company's services but does not recommend it.
Related terms
Updated
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