Measurement
What does unbranded question mean?
Unbranded question means a question that does not name the brand whose visibility is being examined.
It can ask about a category, problem or need. This helps examine whether a system introduces the brand without being prompted by its name.
The question still needs relevant context. An overly broad or mismatched request may say little about the brand's genuine suitability.
In Seenford
Why it matters in Seenford: Discovery measures whether a brand is found when the question does not name it.
Example
A user asks for heating installers serving rural properties without naming a business.
Related terms
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