Measurement
How does a question set work?
A question set works by defining the collection of questions used to examine answers consistently.
Its scope may cover customer needs, service categories and brand-specific checks. Wording and intent influence the answers collected.
Changing the set can change the apparent result. Comparisons should distinguish question-set changes from changes in engine behaviour.
In Seenford
Seenford uses question set distinctions to measure Discovery and Recognition separately.
Example
A set includes category questions and separate questions naming the business.
Related terms
Updated
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