Measurement
Why does sample size matter for brands?
Sample size matters because the amount of observed evidence affects how confidently a pattern can be distinguished from isolated answers.
The relevant count might concern questions, answer runs or observation periods. Reports should state what is being counted.
More observations do not automatically make a sample representative. Question selection and repeated conditions also matter.
In Seenford
For Seenford, this means avoiding audience claims: Seenford does not claim to know how many people saw an answer.
Example
Repeated runs show that an apparent omission was not confined to an isolated response.
Related terms
Updated
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