Measurement
What does weekly range mean?
Weekly range means the lowest to highest value across a stated set of comparable weekly readings.
A range shows how much a measure has varied between comparable weeks. The time window, questions and counting method must be stated so readers can interpret it.\n\nA new reading inside the prior range can reflect ordinary variation. A reading outside it is not, by itself, proof that a particular change caused the movement.
In Seenford
Seenford measures weekly range using matched weekly readings, and only reports a change after a fix when it exceeds normal week-to-week variation.
Example
A brand's presence differs across repeated observations during the same week.
Related terms
Updated
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