Measurement
What is AI referral traffic?
AI referral traffic, or artificial intelligence referral traffic, is website traffic attributable to visits from AI services where the source can be identified.
Attribution depends on the information passed to analytics and how visits are classified. Some visits may arrive without an identifiable referring source.
Referral traffic measures visits, not every answer view or brand impression. A cited brand can receive no recorded visit.
In Seenford
For Seenford, this means keeping visibility distinct from reach: Seenford does not claim to know how many people saw an answer.
Example
A visitor opens a website link from a generated answer and the source is recorded.
Related terms
Updated
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