Core concepts
Why does citation matter for brands?
Citation matters because it gives readers a reference they can inspect when assessing an answer's claims.
A citation may link to a webpage or identify another source. Its presence does not guarantee that the source supports every nearby statement.
A cited page and a recommended brand are different things. An answer can cite a business without recommending its services.
In Seenford
For Seenford, this means distinguishing source references from verdict evidence: every verdict links to the exact sentence the engine wrote.
Example
An answer links to a pricing page as support for a cost claim.
Related terms
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