Core concepts

What is AI visibility?

AI visibility, or artificial intelligence visibility, is how a brand appears in answers generated by AI systems.

Visibility includes whether a brand is named, how it is described and whether it is recommended. A mention alone does not establish endorsement.

Results depend on the question, engine and context. Observed answers do not reveal how many people saw them.

In Seenford

Seenford uses AI visibility to distinguish Discovery from Recognition, measuring them separately across six AI engines.

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Example

An answer names a supplier but recommends another business.

Related terms

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