Core concepts
What is AI share of voice?
AI share of voice, or artificial intelligence share of voice, is a brand's share of a defined measure of presence within sampled AI answers.
The measure might count brand mentions, recommendations or another clearly specified event. Its meaning depends on the chosen questions, comparison brands and denominator.
Different definitions produce different results. A share calculated from sampled answers is not a share of audience exposure.
In Seenford
Seenford measures AI share of voice cautiously: its five answer tiers remain separate, and Seenford does not claim audience reach.
Example
An analysis compares brand mentions within answers to a fixed set of category questions.
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