Core concepts
How does AI search work?
AI search, or artificial intelligence search, works by using AI systems to interpret questions and retrieve, organise or generate relevant information.
Some systems combine web retrieval with generated explanations. Others may answer from learned information without conducting a live search.
The route used can change with the query and settings. A fluent answer is not proof that its claims are current or verified.
In Seenford
For Seenford, this means checking answers across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Microsoft Copilot.
Example
A search combines a written summary with links to supporting pages.
Related terms
Updated
See what AI says about your brand →