Core concepts
Why does LLM visibility matter for brands?
LLM visibility, or large language model visibility, matters because language-model answers can influence how a brand is described and considered.
A brand may be recognised when named but absent from broader recommendations. It may also appear with incorrect details or qualifications.
Visibility is specific to the tested questions and settings. It is not a measurement of audience reach.
In Seenford
Seenford uses LLM visibility to separate Discovery from Recognition; Seenford does not claim to know how many people saw an answer.
Example
An engine describes a named business correctly but omits it from a category question.
Related terms
Updated
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