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Seenford research · Edition 1 · published 2 November 2026

Fast food 🇺🇸

Run 1 · captured 2026-10-22 · 51 eligible answers (54 captured, excluding 3 No clear answer) · 13 brands · 9 questions · 6 engines · one research run

Chick-fil-A led with 57% recommendation rate (29/51 answers).

Eligible answers
51
Brands
13
Questions
9

Brand leaderboard

What the engines said about each brand across all questions in this run.

BrandMention rateRecommended, all eligible answersRecommended, share of mentionsTop pickCautionAvg. rankVerdict mix
Chick-fil-A84% (43/51)57% (29/51)67% (29/43)502.0
McDonald's73% (37/51)47% (24/51)65% (24/37)902.4
Wendy's65% (33/51)35% (18/51)55% (18/33)503.4
Popeyes55% (28/51)31% (16/51)57% (16/28)101.0
KFC53% (27/51)31% (16/51)59% (16/27)101.0
Taco Bell41% (21/51)27% (14/51)67% (14/21)613.0
Shake Shack45% (23/51)18% (9/51)39% (9/23)30—
Five Guys43% (22/51)18% (9/51)41% (9/22)411.7
In-N-Out45% (23/51)16% (8/51)35% (8/23)303.0
Burger King37% (19/51)16% (8/51)42% (8/19)30—
Chipotle24% (12/51)2% (1/51)8% (1/12)00—
Subway18% (9/51)2% (1/51)11% (1/9)00—
Domino's12% (6/51)2% (1/51)17% (1/6)004.0

Recommended, all eligible answers: answers where the brand was recommended (Top pick or Recommended) ÷ eligible answers in the category, counted once per question, engine and week. This run has 51 eligible answers (54 captured, excluding 3 No clear answer). Recommended, share of mentions: answers where the brand was recommended ÷ answers that mentioned the brand.

Questions against brands

Each cell shows the most common verdict for that question and brand. Counts show mentions out of completed answers.

What's the best fast food chain in the US?

McDonald'sRecommended6/6Burger KingRecommended5/6Wendy'sRecommended5/6Five GuysRecommended5/6In-N-OutMentioned in passing6/6Shake ShackRecommended5/6Chick-fil-ATop pick6/6KFCMentioned in passing4/6PopeyesMentioned in passing4/6Taco BellNot mentioned3/6SubwayNot mentioned0/6ChipotleNot mentioned2/6Domino'sNot mentioned0/6

Which fast food chain has the best burger in the US?

McDonald'sMentioned in passing6/6Burger KingMentioned in passing6/6Wendy'sMentioned in passing6/6Five GuysTop pick6/6In-N-OutMentioned in passing6/6Shake ShackMentioned in passing6/6Chick-fil-ANot mentioned0/6KFCNot mentioned0/6PopeyesNot mentioned0/6Taco BellNot mentioned0/6SubwayNot mentioned0/6ChipotleNot mentioned0/6Domino'sNot mentioned0/6

Which fast food chain has the best chicken sandwich in the US?

McDonald'sNot mentioned2/6Burger KingNot mentioned0/6Wendy'sNot mentioned3/6Five GuysNot mentioned0/6In-N-OutNot mentioned0/6Shake ShackNot mentioned3/6Chick-fil-ARecommended6/6KFCRecommended6/6PopeyesRecommended6/6Taco BellNot mentioned0/6SubwayNot mentioned0/6ChipotleNot mentioned0/6Domino'sNot mentioned0/6

Which fast food chain has the best fries in the US?

McDonald'sTop pick6/6Burger KingNot mentioned2/6Wendy'sNot mentioned3/6Five GuysMentioned in passing5/6In-N-OutMentioned in passing4/6Shake ShackNot mentioned3/6Chick-fil-AMentioned in passing5/6KFCNot mentioned0/6PopeyesNot mentioned1/6Taco BellNot mentioned0/6SubwayNot mentioned0/6ChipotleNot mentioned0/6Domino'sNot mentioned0/6

Which fast food chain has the best breakfast in the US?

McDonald'sRecommended5/5Burger KingNot mentioned1/5Wendy'sMentioned in passing3/5Five GuysNot mentioned1/5In-N-OutNot mentioned1/5Shake ShackNot mentioned1/5Chick-fil-AMentioned in passing5/5KFCMentioned in passing5/5PopeyesMentioned in passing5/5Taco BellRecommended3/5SubwayNot mentioned1/5ChipotleNot mentioned1/5Domino'sNot mentioned1/5

Which fast food chain has the best value menu in the US?

McDonald'sRecommended5/6Burger KingNot mentioned1/6Wendy'sRecommended6/6Five GuysNot mentioned1/6In-N-OutNot mentioned1/6Shake ShackNot mentioned1/6Chick-fil-ARecommended5/6KFCRecommended5/6PopeyesRecommended5/6Taco BellTop pick6/6SubwayNot mentioned1/6ChipotleNot mentioned1/6Domino'sNot mentioned1/6

What's the healthiest fast food chain in the US?

McDonald'sNot mentioned1/6Burger KingNot mentioned1/6Wendy'sNot mentioned2/6Five GuysNot mentioned1/6In-N-OutNot mentioned1/6Shake ShackNot mentioned1/6Chick-fil-ARecommended6/6KFCRecommended5/6PopeyesRecommended5/6Taco BellMentioned in passing4/6SubwayMentioned in passing5/6ChipotleMentioned in passing6/6Domino'sNot mentioned1/6

Which US fast food chain has the best app and rewards program?

McDonald'sTop pick5/5Burger KingNot mentioned2/5Wendy'sRecommended4/5Five GuysNot mentioned2/5In-N-OutNot mentioned2/5Shake ShackNot mentioned2/5Chick-fil-ARecommended5/5KFCNot mentioned1/5PopeyesNot mentioned1/5Taco BellRecommended4/5SubwayNot mentioned0/5ChipotleNot mentioned0/5Domino'sNot mentioned2/5

Which fast food chain has the best customer service in the US?

McDonald'sNot mentioned1/5Burger KingNot mentioned1/5Wendy'sNot mentioned1/5Five GuysNot mentioned1/5In-N-OutNot mentioned2/5Shake ShackNot mentioned1/5Chick-fil-ARecommended5/5KFCNot mentioned1/5PopeyesNot mentioned1/5Taco BellNot mentioned1/5SubwayNot mentioned2/5ChipotleNot mentioned2/5Domino'sNot mentioned1/5

Engine by engine

Recommended counts per brand for each engine.

ChatGPT

McDonald's6/9
Chick-fil-A6/9
Wendy's3/9
KFC3/9
Popeyes3/9
Taco Bell3/9
Burger King1/9
Five Guys1/9
In-N-Out1/9
Shake Shack1/9
Subway0/9
Chipotle0/9
Domino's0/9

Greyed brands: fewer than 10 eligible answers.

Google Gemini

Chick-fil-A7/9
McDonald's4/9
Taco Bell4/9
KFC3/9
Popeyes3/9
Wendy's2/9
Five Guys1/9
Shake Shack1/9
Domino's1/9
Burger King0/9
In-N-Out0/9
Subway0/9
Chipotle0/9

Greyed brands: fewer than 10 eligible answers.

Anthropic Claude

Chick-fil-A3/9
Wendy's2/9
McDonald's1/9
Taco Bell1/9
Subway1/9
Chipotle1/9
Burger King0/9
Five Guys0/9
In-N-Out0/9
Shake Shack0/9
KFC0/9
Popeyes0/9
Domino's0/9

Greyed brands: fewer than 10 eligible answers.

Perplexity

McDonald's4/9
Wendy's4/9
Chick-fil-A4/9
KFC3/9
Popeyes3/9
Burger King2/9
Five Guys2/9
In-N-Out2/9
Shake Shack2/9
Taco Bell2/9
Subway0/9
Chipotle0/9
Domino's0/9

Greyed brands: fewer than 10 eligible answers.

Google AI Overviews

Chick-fil-A3/6
KFC3/6
Popeyes3/6
McDonald's2/6
Taco Bell2/6
Burger King1/6
Wendy's1/6
Five Guys1/6
In-N-Out1/6
Shake Shack1/6
Subway0/6
Chipotle0/6
Domino's0/6

Greyed brands: fewer than 10 eligible answers.

Microsoft Copilot

McDonald's7/9
Wendy's6/9
Chick-fil-A6/9
Burger King4/9
Five Guys4/9
In-N-Out4/9
Shake Shack4/9
KFC4/9
Popeyes4/9
Taco Bell2/9
Subway0/9
Chipotle0/9
Domino's0/9

Greyed brands: fewer than 10 eligible answers.

What AI reads in this category

Source types

Other / unknown

53%

160 sources

News and media

25%

75 sources

Forum and social

11%

32 sources

Review and consumer

4%

12 sources

Blog and guide

3%

10 sources

Brand's own site

3%

8 sources

Retailer and marketplace

2%

7 sources

Government and regulator

0.3%

1 sources

Share of the 305 cited sources in this run. Shares add up to 100%. Shares describe cited sources, not traffic.

Top cited domains

DomainCitationsShare of cited sources
yahoo.com165%
thetakeout.com155%
tastingtable.com145%
reddit.com114%
allrecipes.com114%
foodandwine.com83%
shutterstock.com72%
youtube.com72%
sporked.com72%
facebook.com62%

Quotes from the engines

No reviewed quotes were starred in this run, so there are none to show.

Questions and method

Market: US · Run 1, captured 2026-10-22 · This page is one research run, so it is a snapshot, not a trend.

  1. What's the best fast food chain in the US? (unbranded)
  2. Which fast food chain has the best burger in the US? (unbranded)
  3. Which fast food chain has the best chicken sandwich in the US? (head-to-head)
  4. Which fast food chain has the best fries in the US? (unbranded)
  5. Which fast food chain has the best breakfast in the US? (unbranded)
  6. Which fast food chain has the best value menu in the US? (unbranded)
  7. What's the healthiest fast food chain in the US? (unbranded)
  8. Which US fast food chain has the best app and rewards program? (unbranded)
  9. Which fast food chain has the best customer service in the US? (unbranded)

Live capture · English questions · answers counted per engine and repeat; failed answers and No clear answer results are excluded from rates.

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