Seenford research · Edition 1 · published 2 November 2026
Supermarkets 🇬🇧
Run 1 · captured 2026-10-22 · 69 eligible answers (72 captured, excluding 3 No clear answer) · 13 brands · 12 questions · 6 engines · one research run
Tesco led with 42% recommendation rate (29/69 answers).
- Eligible answers
- 69
- Brands
- 13
- Questions
- 12
Brand leaderboard
What the engines said about each brand across all questions in this run.
| Brand | Mention rate | Recommended, all eligible answers | Recommended, share of mentions | Top pick | Caution | Avg. rank | Verdict mix |
|---|---|---|---|---|---|---|---|
| Tesco | 74% (51/69) | 42% (29/69) | 57% (29/51) | 11 | 1 | 2.3 | |
| Aldi | 62% (43/69) | 41% (28/69) | 65% (28/43) | 4 | 2 | 2.9 | |
| Lidl | 64% (44/69) | 39% (27/69) | 61% (27/44) | 1 | 2 | 3.6 | |
| Waitrose | 58% (40/69) | 38% (26/69) | 65% (26/40) | 3 | 0 | 3.3 | |
| Sainsbury's | 71% (49/69) | 33% (23/69) | 47% (23/49) | 2 | 1 | 3.0 | |
| Asda | 51% (35/69) | 33% (23/69) | 66% (23/35) | 0 | 0 | 3.4 | |
| M&S | 45% (31/69) | 30% (21/69) | 68% (21/31) | 2 | 0 | 3.4 | |
| Ocado | 38% (26/69) | 26% (18/69) | 69% (18/26) | 2 | 0 | 2.8 | |
| Morrisons | 39% (27/69) | 10% (7/69) | 26% (7/27) | 0 | 0 | 4.7 | |
| Co-op | 16% (11/69) | 9% (6/69) | 55% (6/11) | 1 | 0 | 3.0 | |
| Iceland | 13% (9/69) | 4% (3/69) | 33% (3/9) | 1 | 0 | 3.5 | |
| Amazon Fresh | 6% (4/69) | 4% (3/69) | 75% (3/4) | 0 | 0 | 5.0 | |
| Farmfoods | 0% (0/69) | 0% (0/69) | — (0/0) | 0 | 0 | — |
Recommended, all eligible answers: answers where the brand was recommended (Top pick or Recommended) ÷ eligible answers in the category, counted once per question, engine and week. This run has 69 eligible answers (72 captured, excluding 3 No clear answer). Recommended, share of mentions: answers where the brand was recommended ÷ answers that mentioned the brand.
Questions against brands
Each cell shows the most common verdict for that question and brand. Counts show mentions out of completed answers.
Which UK supermarket is the cheapest for a weekly food shop?
Which UK supermarket offers the most discounts and deals?
Which UK supermarket has the best value own-brand products?
Which UK supermarket has the best loyalty scheme?
What's the best supermarket for online food shopping in the UK?
Which UK supermarket has the most reliable home delivery?
Which UK supermarket has the best quality fresh food?
Which is the best UK supermarket for organic food?
Which UK supermarket is the most ethical and sustainable?
Aldi or Lidl: which is better for a weekly shop?
Tesco or Sainsbury's: which supermarket is better?
Waitrose or M&S: which is better for quality food?
Engine by engine
Recommended counts per brand for each engine.
ChatGPT
Google Gemini
Anthropic Claude
Perplexity
Google AI Overviews
Greyed brands: fewer than 10 eligible answers.
Microsoft Copilot
What AI reads in this category
Source types
Other / unknown
37%
206 sources
Review and consumer
20%
109 sources
Blog and guide
12%
66 sources
News and media
12%
65 sources
Forum and social
12%
64 sources
Brand's own site
5%
27 sources
Retailer and marketplace
2%
12 sources
Comparison and booking
0.4%
2 sources
Share of the 551 cited sources in this run. Shares add up to 100%. Shares describe cited sources, not traffic.
Top cited domains
| Domain | Citations | Share of cited sources |
|---|---|---|
| which.co.uk | 96 | 17% |
| reddit.com | 30 | 5% |
| facebook.com | 21 | 4% |
| thegrocer.co.uk | 10 | 2% |
| yahoo.com | 9 | 2% |
| ethicalconsumer.org | 9 | 2% |
| independent.co.uk | 9 | 2% |
| moneysavingexpert.com | 8 | 2% |
| telegraph.co.uk | 8 | 2% |
| wikipedia.org | 8 | 2% |
Quotes from the engines
No reviewed quotes were starred in this run, so there are none to show.
Questions and method
Market: UK · Run 1, captured 2026-10-22 · This page is one research run, so it is a snapshot, not a trend.
- Which UK supermarket is the cheapest for a weekly food shop? (unbranded)
- Which UK supermarket offers the most discounts and deals? (unbranded)
- Which UK supermarket has the best value own-brand products? (unbranded)
- Which UK supermarket has the best loyalty scheme? (unbranded)
- What's the best supermarket for online food shopping in the UK? (unbranded)
- Which UK supermarket has the most reliable home delivery? (unbranded)
- Which UK supermarket has the best quality fresh food? (unbranded)
- Which is the best UK supermarket for organic food? (unbranded)
- Which UK supermarket is the most ethical and sustainable? (unbranded)
- Aldi or Lidl: which is better for a weekly shop? (head-to-head)
- Tesco or Sainsbury's: which supermarket is better? (head-to-head)
- Waitrose or M&S: which is better for quality food? (head-to-head)
Live capture · English questions · answers counted per engine and repeat; failed answers and No clear answer results are excluded from rates.