Seenford research · Edition 1 · published 2 November 2026
Car insurance 🇺🇸
Run 1 · captured 2026-10-22 · 53 eligible answers (54 captured, excluding 1 No clear answer) · 13 brands · 9 questions · 6 engines · one research run
USAA led with 74% recommendation rate (39/53 answers).
- Eligible answers
- 53
- Brands
- 13
- Questions
- 9
Brand leaderboard
What the engines said about each brand across all questions in this run.
| Brand | Mention rate | Recommended, all eligible answers | Recommended, share of mentions | Top pick | Caution | Avg. rank | Verdict mix |
|---|---|---|---|---|---|---|---|
| USAA | 89% (47/53) | 74% (39/53) | 83% (39/47) | 9 | 0 | 3.4 | |
| GEICO | 75% (40/53) | 58% (31/53) | 78% (31/40) | 5 | 1 | 2.5 | |
| State Farm | 72% (38/53) | 47% (25/53) | 66% (25/38) | 8 | 2 | 3.0 | |
| Erie | 53% (28/53) | 43% (23/53) | 82% (23/28) | 7 | 0 | 3.2 | |
| Travelers | 55% (29/53) | 40% (21/53) | 72% (21/29) | 2 | 1 | 2.6 | |
| Progressive | 66% (35/53) | 34% (18/53) | 51% (18/35) | 4 | 2 | 3.5 | |
| Nationwide | 40% (21/53) | 26% (14/53) | 67% (14/21) | 0 | 2 | 4.5 | |
| American Family | 34% (18/53) | 21% (11/53) | 61% (11/18) | 0 | 0 | 4.0 | |
| Allstate | 23% (12/53) | 8% (4/53) | 33% (4/12) | 1 | 1 | 3.3 | |
| Liberty Mutual | 17% (9/53) | 6% (3/53) | 33% (3/9) | 0 | 1 | 2.0 | |
| Farmers | 25% (13/53) | 4% (2/53) | 15% (2/13) | 0 | 3 | 3.0 | |
| Root | 2% (1/53) | 0% (0/53) | 0% (0/1) | 0 | 0 | 5.0 | |
| Lemonade | 2% (1/53) | 0% (0/53) | 0% (0/1) | 0 | 0 | — |
Recommended, all eligible answers: answers where the brand was recommended (Top pick or Recommended) ÷ eligible answers in the category, counted once per question, engine and week. This run has 53 eligible answers (54 captured, excluding 1 No clear answer). Recommended, share of mentions: answers where the brand was recommended ÷ answers that mentioned the brand.
Questions against brands
Each cell shows the most common verdict for that question and brand. Counts show mentions out of completed answers.
What's the cheapest car insurance company in the US?
Which car insurance company offers the best discounts?
What's the best car insurance for young drivers?
What's the best car insurance after an accident or a DUI?
Which car insurance company has the best claims service?
Which car insurance company has the best customer service?
Which car insurance company has the best app?
What's the best car insurance company in the US?
Which car insurance companies should I avoid?
Engine by engine
Recommended counts per brand for each engine.
ChatGPT
Greyed brands: fewer than 10 eligible answers.
Google Gemini
Greyed brands: fewer than 10 eligible answers.
Anthropic Claude
Greyed brands: fewer than 10 eligible answers.
Perplexity
Greyed brands: fewer than 10 eligible answers.
Google AI Overviews
Greyed brands: fewer than 10 eligible answers.
Microsoft Copilot
Greyed brands: fewer than 10 eligible answers.
What AI reads in this category
Source types
Other / unknown
48%
197 sources
News and media
19%
80 sources
Comparison and booking
14%
56 sources
Blog and guide
11%
45 sources
Brand's own site
4%
16 sources
Forum and social
3%
11 sources
Government and regulator
1%
6 sources
Review and consumer
0.7%
3 sources
Share of the 414 cited sources in this run. Shares add up to 100%. Shares describe cited sources, not traffic.
Top cited domains
| Domain | Citations | Share of cited sources |
|---|---|---|
| insurance.com | 31 | 8% |
| cnbc.com | 28 | 7% |
| nerdwallet.com | 27 | 7% |
| forbes.com | 21 | 5% |
| insurify.com | 20 | 5% |
| yahoo.com | 17 | 4% |
| thezebra.com | 14 | 3% |
| usnews.com | 13 | 3% |
| jdpower.com | 13 | 3% |
| moneygeek.com | 10 | 2% |
Quotes from the engines
No reviewed quotes were starred in this run, so there are none to show.
Questions and method
Market: US · Run 1, captured 2026-10-22 · This page is one research run, so it is a snapshot, not a trend.
- What's the cheapest car insurance company in the US? (unbranded)
- Which car insurance company offers the best discounts? (unbranded)
- What's the best car insurance for young drivers? (unbranded)
- What's the best car insurance after an accident or a DUI? (unbranded)
- Which car insurance company has the best claims service? (unbranded)
- Which car insurance company has the best customer service? (unbranded)
- Which car insurance company has the best app? (unbranded)
- What's the best car insurance company in the US? (unbranded)
- Which car insurance companies should I avoid? (unbranded)
Live capture · English questions · answers counted per engine and repeat; failed answers and No clear answer results are excluded from rates.