Crawlers and technical
What does structured data mean?
Structured data means information expressed in a consistent machine-readable format with explicit labels and relationships.
On websites, it can describe organisations, products, articles and other entities. It should match the information people can verify on the page.
Markup can clarify meaning but is not proof of truth or authority. It does not guarantee a search feature, citation or recommendation.
In Seenford
For Seenford, this means comparing matched weekly checks before and after a recorded fix, and only reporting movement beyond normal week-to-week variation when enough comparable evidence exists.
Example
A business labels its address and organisation name consistently in page markup.
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