Crawlers and technical
What is an entity?
An entity is a distinguishable person, organisation, place, product or other thing that information refers to.
Systems can connect different names and attributes to the same entity. Clear identity helps distinguish businesses with similar names.
Consistent descriptions can reduce ambiguity, but no page controls every interpretation. Entity identity is different from recommendation or approval.
In Seenford
Why it matters in Seenford: Recognition checks whether a brand is known when named, separately from Discovery.
Example
A business name, website and address identify the same organisation across sources.
Related terms
Updated
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