How AI answers work

What is personalisation and memory?

Personalisation and memory describe how saved preferences and prior interactions can influence which brands appear and how answers are framed.

Personalisation adapts a response to a user or context. Memory refers to information retained for use beyond the immediate message, where the system supports it.

Availability and behaviour vary by service and settings. An answer shaped by personal history may not represent a fresh interaction.

In Seenford

Seenford measures answers from clean sessions, not personalised ones.

Read the methodology β†’

Example

A saved location causes an assistant to favour nearby suppliers.

Related terms

Updated

See what AI says about your brand β†’