Seenford research · Edition 1 · published 2 November 2026
Airlines 🇬🇧
Run 1 · captured 2026-10-19 · 55 eligible answers (72 captured, excluding 17 No clear answer) · 17 brands · 12 questions · 6 engines · one research run
British Airways led with 44% recommendation rate (24/55 answers).
- Eligible answers
- 55
- Brands
- 17
- Questions
- 12
Brand leaderboard
What the engines said about each brand across all questions in this run.
| Brand | Mention rate | Recommended, all eligible answers | Recommended, share of mentions | Top pick | Caution | Avg. rank | Verdict mix |
|---|---|---|---|---|---|---|---|
| British Airways | 64% (35/55) | 44% (24/55) | 69% (24/35) | 3 | 5 | 1.9 | |
| Virgin Atlantic | 53% (29/55) | 40% (22/55) | 76% (22/29) | 2 | 2 | 2.4 | |
| Emirates | 40% (22/55) | 33% (18/55) | 82% (18/22) | 5 | 0 | 2.0 | |
| Qatar Airways | 33% (18/54) | 28% (15/54) | 83% (15/18) | 5 | 0 | 2.7 | |
| easyJet | 33% (18/55) | 27% (15/55) | 83% (15/18) | 1 | 2 | 2.3 | |
| Jet2 | 18% (10/55) | 18% (10/55) | 100% (10/10) | 8 | 0 | 1.8 | |
| Ryanair | 31% (17/55) | 13% (7/55) | 41% (7/17) | 0 | 7 | — | |
| Norse Atlantic | 11% (6/55) | 9% (5/55) | 83% (5/6) | 0 | 1 | 5.0 | |
| Wizz Air | 20% (11/55) | 7% (4/55) | 36% (4/11) | 0 | 4 | 4.0 | |
| Etihad Airways | 9% (5/54) | 6% (3/54) | 60% (3/5) | 0 | 0 | — | |
| Aer Lingus | 9% (5/55) | 5% (3/55) | 60% (3/5) | 2 | 0 | 1.7 | |
| Turkish Airlines | 6% (3/54) | 4% (2/54) | 67% (2/3) | 0 | 0 | — | |
| Icelandair | 4% (2/55) | 4% (2/55) | 100% (2/2) | 0 | 0 | 3.0 | |
| TUI | 7% (4/55) | 2% (1/55) | 25% (1/4) | 0 | 2 | — | |
| KLM | 4% (2/55) | 0% (0/55) | 0% (0/2) | 0 | 0 | — | |
| Lufthansa | 2% (1/55) | 0% (0/55) | 0% (0/1) | 0 | 0 | — | |
| Air France | 2% (1/55) | 0% (0/55) | 0% (0/1) | 0 | 0 | — |
Recommended, all eligible answers: answers where the brand was recommended (Top pick or Recommended) ÷ eligible answers in the category, counted once per question, engine and week. This run has 55 eligible answers (72 captured, excluding 17 No clear answer). Recommended, share of mentions: answers where the brand was recommended ÷ answers that mentioned the brand.
Questions against brands
Each cell shows the most common verdict for that question and brand. Counts show mentions out of completed answers.
What's the best airline to fly from London to New York?
Which airline should I choose for a short flight from London to Barcelona?
What's the best airline for flying from the UK to Dubai?
Which airline has the most legroom in economy on long-haul flights from the UK?
Which budget airline in Europe is best if I want to avoid extra baggage fees?
What's the best business class for flights from London to Asia?
Which airline is best for flying with young children from the UK?
Which airline handles delays and cancellations best for UK passengers?
What's the cheapest reliable way to fly from the UK to the US?
British Airways or Virgin Atlantic: which is better for flying to the US?
easyJet or Ryanair: which should I book?
Emirates or Qatar Airways: which is better for flying to Asia from London?
Engine by engine
Recommended counts per brand for each engine.
ChatGPT
Greyed brands: fewer than 10 eligible answers.
Google Gemini
Anthropic Claude
Greyed brands: fewer than 10 eligible answers.
Perplexity
Greyed brands: fewer than 10 eligible answers.
Google AI Overviews
Greyed brands: fewer than 10 eligible answers.
Microsoft Copilot
Greyed brands: fewer than 10 eligible answers.
What AI reads in this category
Source types
Other / unknown
56%
272 sources
Comparison and booking
12%
57 sources
Brand's own site
9%
44 sources
News and media
7%
35 sources
Forum and social
6%
31 sources
Review and consumer
6%
29 sources
Blog and guide
3%
16 sources
Government and regulator
1%
5 sources
Share of the 489 cited sources in this run. Shares add up to 100%. Shares describe cited sources, not traffic.
Top cited domains
| Domain | Citations | Share of cited sources |
|---|---|---|
| which.co.uk | 27 | 6% |
| kayak.co.uk | 16 | 3% |
| alternativeairlines.com | 13 | 3% |
| simpleflying.com | 13 | 3% |
| skyscanner.net | 11 | 2% |
| momondo.co.uk | 10 | 2% |
| britishairways.com | 9 | 2% |
| virginatlantic.com | 9 | 2% |
| reddit.com | 9 | 2% |
| youtube.com | 9 | 2% |
Quotes from the engines
“Short answer: if you want the best overall business-class experience from London to Asia, I’d pick Qatar Airways Qsuite via Doha — especially for destinations that require or benefit from a connection.”
Qatar Airways · Top pick
“Book British Airways if: You are flying to a regional US city, need flexible flight times, want a First Class ticket, or hold Oneworld/American Airlines status.”
British Airways · Recommended
“Japan Airlines (JAL) and All Nippon Airways (ANA) currently offer the most legroom in economy on long-haul flights from the UK, with a seat pitch of around 34 inches—well above the industry average of 31–32 inches. Emirates also provides generous space at up to 34 inches on some aircraft, while Qatar Airways typically offers 31 inches but with wider seats.”
Emirates · Mentioned in passing
“British Airways: 31 inches, LHR & LGW worldwide network.”
British Airways · Mentioned in passing
“Norse — cheapest if the route/date works, but less “resilient” Use it if you’re going to Orlando or if a seasonal Norse route is operating on your exact dates. Be careful: fewer flights means if one is cancelled, you may have fewer same-day rescue options than with BA/Virgin/major US airlines.”
Norse Atlantic · Named with caution
“👉 If your priority is absolute lowest cost, go for an indirect flight in January from London to New York (~£272). If you want reliability and speed, direct flights with British Airways or Virgin Atlantic (~£384–£400) are the best balance. Would you like me to help you find the best airport near Gateshead for these deals (Manchester vs. Newcastle vs. London)?”
British Airways · Recommended
“British Airways: Despite being the national flag carrier, BA has faced criticism in recent years for higher-than-average last-minute cancellation rates at Heathrow and long wait times for customer support during flight disruptions.”
British Airways · Named with caution
“Choose Emirates if: You're heading to Southeast Asia, want the best entertainment system, prefer a livelier onboard atmosphere, need to depart from a UK regional airport, or Dubai is your stopover preference.”
Emirates · Recommended
“easyJet: Small under-seat bag 45 × 36 × 20cm, up to 15kg, Good if you can travel with one backpack/small case; pay for overhead cabin bag.”
easyJet · Recommended
“British Airways (Club Suite): Operates modern suites with closing doors on A350-1000s and retrofitted 777s on direct routes (Tokyo, Singapore, Hong Kong, Delhi, etc.). Great seat layout, though soft product and service can be less consistent than Asian or Middle Eastern carriers.”
British Airways · Named with caution
“Long-haul from the UK: Virgin Atlantic or British Airways, Better full-service experience, seatback entertainment, meals, more support than low-cost carriers.”
British Airways · Recommended
“Quick answer: If you want the absolute lowest fare and can travel light, Ryanair usually wins. If you value major airports, a larger free cabin bag, and a smoother booking experience, easyJet is the better choice.”
easyJet · Recommended
“If you live in South/Central London and want good flight times: Choose Vueling or easyJet from Gatwick.”
easyJet · Recommended
“If you are flying on a budget carrier, easyJet is generally preferred over Ryanair by parents for family travel.”
easyJet · Recommended
“Virgin Atlantic: Performs strongly for long-haul reliability and customer service when disruptions occur.”
Virgin Atlantic · Recommended
“Most flights / flexibility: British Airways or Virgin Atlantic from Heathrow.”
British Airways · Recommended
“Virgin Atlantic: worth considering only if available and well-priced, but note Virgin said it would temporarily suspend its seasonal Dubai service for winter 2026, so availability may be limited.”
Virgin Atlantic · Named with caution
“The cheapest reliable way to fly from the UK to the US is using low-cost long-haul carriers like Norse Atlantic Airways for direct flights, or keeping an eye out for off-peak basic economy sales from full-service airlines like British Airways or Virgin Atlantic.”
British Airways · Recommended
“Choose British Airways if: You need a wider choice of US cities or flight times, want to fly First Class, or prefer collecting/redeeming Avios through Oneworld partners like American Airlines.”
British Airways · Recommended
“British Airways: usually around 31 in long-haul economy, Broadest UK route network, not best legroom.”
British Airways · Mentioned in passing
“Bottom line: Pick Virgin Atlantic if both airlines fly your route and fares are similar. Pick British Airways if you need a city Virgin does not serve, want more departure times, need First Class, or are connecting beyond a major US gateway. Compare the exact aircraft and fare before booking, since the experience can vary by route.”
British Airways · Recommended
“The best business class options from London to Asia are Qatar Airways’ Qsuite for seat privacy, Singapore Airlines for overall service, and ANA/JAL for Japan routes. Cathay Pacific is excellent for Hong Kong, while EVA Air offers strong value to Southeast Asia.”
Qatar Airways · Top pick
“If you want to avoid surprise baggage fees in Europe, your best bet is usually easyJet or Eurowings. Both include a reasonably sized free under‑seat bag and charge less punitive fees for larger cabin or checked bags compared to Ryanair, Wizz Air, or Vueling.”
easyJet · Top pick
“Qatar Airways via Doha offers the finest onboard product in its QSuite, often at excellent value.”
Qatar Airways · Recommended
“Emirates is the best all-round choice for flying from the UK to Dubai.”
Emirates · Top pick
“Choose Wizz Air / Connecting Carriers if keeping ticket prices as low as possible is your primary priority.”
Wizz Air · Recommended
“Choose Emirates if you value Dubai stopovers, wider UK departure options, Premium Economy availability, and the A380 onboard bar/shower suites. It’s also strong for families and leisure travellers who want generous baggage and excellent inflight entertainment.”
Emirates · Recommended
“The best overall airline for families flying from the UK is British Airways, thanks to its generous infant baggage allowance, availability of bassinets on long-haul routes, and family-friendly policies.”
British Airways · Top pick
“4. Legacy Carrier Sales (British Airways, Virgin Atlantic, Delta, United, American)”
British Airways · Recommended
“Best for handling passengers when things go wrong: easyJet — Which?”
easyJet · Recommended
“British Airways and Virgin Atlantic are attractive for London Heathrow travellers, but both have faced suspensions or seasonal limits recently.”
British Airways · Named with caution
“You can seamlessly link your Qatar Privilege Club account with your British Airways Executive Club account, earning and spending Avios and BA Tier Points effortlessly.”
British Airways · Mentioned in passing
“Book easyJet if: You value a smoother booking process, a slightly bigger free bag, primary airports, and a less aggressive sales pitch during the flight.”
easyJet · Recommended
“Choose British Airways if you need a checked suitcase included in your ticket price and prefer flying out of Heathrow.”
British Airways · Recommended
“Emirates, Singapore Airlines, Qantas, and Cathay Pacific: Provide up to 32 inches of standard seat pitch on major long-haul routes.”
Emirates · Recommended
“Short answer: if both fly direct on your route and the price/timing is similar, I’d usually pick Virgin Atlantic for a US trip—especially in economy or premium economy. Pick British Airways if you need the widest choice of US destinations, better onward connections, Avios/BA status, or First Class.”
British Airways · Recommended
“👉 If you want breadth of choice and elite perks, go BA. If you want a more enjoyable onboard vibe and premium economy comfort, go Virgin Atlantic. Would you like me to break this down specifically for economy vs premium vs business class so you can see which airline is stronger in each cabin?”
Virgin Atlantic · Recommended
“British Airways cancelled the highest percentage of flights, 2.33% during the May 2024–April 2025 period , so while flights are more likely to depart on time, they're also more likely to be cancelled altogether.”
British Airways · Named with caution
“British Airways is the best all-round choice for flying from the UK with young children, particularly on long-haul routes.”
British Airways · Top pick
“Alliance: Oneworld (allows you to earn and redeem Avios with British Airways and partner airlines)”
British Airways · Mentioned in passing
“For a short flight from London to Barcelona, the best balance of price and convenience is usually with Ryanair or Vueling for economy, while British Airways is the top choice if you want a more premium experience.”
British Airways · Recommended
“British Airways Club Suite: If you fly BA, ensure your flight features their upgraded Club Suite (available on all A350s and most B777s), which includes a closing privacy door.”
British Airways · Recommended
“Convenient one-stop network: Emirates, Strong London coverage and extensive connections through Dubai; it was rated the highest by KAYAK users among airlines serving Asia business class.[3].”
Emirates · Recommended
“Short answer: if the all-in price is close, I’d book easyJet. If Ryanair is materially cheaper after bags, seats, and airport transfer, book Ryanair.”
easyJet · Recommended
“Jet2 – The Absolute Best Overall (Free Overhead Bag)”
Jet2 · Top pick
Questions and method
Market: UK · Run 1, captured 2026-10-19 · This page is one research run, so it is a snapshot, not a trend.
- What's the best airline to fly from London to New York? (unbranded)
- Which airline should I choose for a short flight from London to Barcelona? (unbranded)
- What's the best airline for flying from the UK to Dubai? (unbranded)
- Which airline has the most legroom in economy on long-haul flights from the UK? (unbranded)
- Which budget airline in Europe is best if I want to avoid extra baggage fees? (unbranded)
- What's the best business class for flights from London to Asia? (unbranded)
- Which airline is best for flying with young children from the UK? (unbranded)
- Which airline handles delays and cancellations best for UK passengers? (unbranded)
- What's the cheapest reliable way to fly from the UK to the US? (unbranded)
- British Airways or Virgin Atlantic: which is better for flying to the US? (head-to-head)
- easyJet or Ryanair: which should I book? (branded)
- Emirates or Qatar Airways: which is better for flying to Asia from London? (head-to-head)
Live capture · English questions · answers counted per engine and repeat; failed answers and No clear answer results are excluded from rates.