Comparisons
What's the difference between AEO and GEO?
AEO, or answer engine optimisation, is work aimed at direct-answer systems, while GEO, or generative engine optimisation, is work aimed at systems that generate responses.
The labels overlap because many answer engines use generation. Both can involve clear explanations, accessible pages and evidence supporting claims.
There is no universally enforced boundary between them. A practical plan should define its target experiences and the evidence used to assess change.
In Seenford
Seenford uses AEO vs GEO to frame work around observed answers, with separate tiers rather than a blended score.
Example
A clearer service explanation may support both direct answers and generated summaries.
Related terms
Updated
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