AI visibility for brand teams
What is AI saying about your brand?
Being mentioned by AI isn't the same as being recommended by it. Seenford is AI visibility tracking software that checks six AI engines, rates every answer from Top pick to Not mentioned, and shows the proof behind each verdict.
Six answer engines tracked
- ChatGPT
- Perplexity
- Google AI Overviews
- Gemini
- Copilot
- Claude
Brompton · Folding bike example
Every verdict links to the exact sentence the engine wrote. A client or boss can see why, not just a number.
The problem
Search told you where you ranked. Answer engines just tell your buyer what to do.
When someone asks an assistant which provider to use, they get one answer with a handful of names in it. There is no page two. Either you are in the answer, described the way you would describe yourself, or you are absent from the decision entirely, and your analytics will never show you why.
AI visibility changes by engine, market and model version. Answer engine optimisation (AEO) is work intended to make a brand easier to find and understand in those answers. Seenford measures the answers and retains the evidence; it does not guarantee a recommendation.
How it works
How it works, in plain English
01
Start with a website
Give us the brand's web address. That's it. We read the site to understand what the brand sells, who it sells to and who it's up against.
02
We write the questions
From that, we write the kind of questions real people type into AI when they're shopping around. Some name the brand, most don't, because that's how buyers actually ask for recommendations.
03
We ask AI, like a buyer would
We put those questions to six AI engines, the same way a real person would, and save every answer. Then we show whether the brand came up, how it was described, and how that changes day by day.
The full rules are on the methodology page.
The Seenford Standard
Five tiers, not one number
Rather than treating AI mentions as a single metric, Seenford sorts how AI engines treat a brand into five distinct tiers.
01
Top pick
The engine highlights the brand as the best option available.
02
Recommended
The engine suggests the brand as a strong, reliable choice.
03
Mentioned in passing
The brand's name appears, but the engine doesn't back or endorse it.
04
Named with caution
The engine names the brand but warns buyers about it, so this mention is a risk, not a win.
05
Not mentioned
The brand doesn't show up at all, so buyers asking AI never hear about it.
Why Seenford
Why Seenford? AI visibility for brand teams, with the receipts
01Every result comes with the answer behind it.
Every verdict links to the exact sentence the engine wrote. A client or boss can see why, not just a number.
02Found and known: two questions, never averaged.
Does AI find the brand when nobody names it, and does it know the brand when they do? Two different problems, with different fixes.
03From finding, to fix, to proof.
Actions shows what to fix first and drafts the page. Once it's done, Seenford compares before with after and only calls a win when the change exceeds normal week-to-week variation.
04Six engines, one price, no credits.
Every plan covers all six engines at one flat monthly price. No credits, no prompt caps.
We never invent facts. Gaps are flagged for you to fill. Read the methodology and the full list of caveats, or the full Why Seenford page.
Who it is for
Built for the people accountable for the brand
CMOs and brand directors
A defensible read on how the brand is described in AI answers, in language you can take into a board paper without over-claiming.
Brand and comms leads
The verbatim phrasing engines already use about you and your category, so messaging work is grounded in evidence rather than instinct.
Agencies and houses of brands
Multi-brand accounts with a switcher in the top nav, per-brand reporting and downloadable PDF summaries for each client or business unit.
Privacy and security, built in
Data is handled under UK data protection law and stored in the EU (Ireland).
- UK GDPRUK data protection rules
- EU hostedData stored in Ireland
- EncryptedIn transit and at rest
Built on infrastructure certified to SOC 2 Type II and ISO 27001.
See your own brand in six answer engines
$159/month + local tax for Single brand. No credits. Start with a Free Report.